Instagram Data Deletion

What data ZAPLIA obtains from Meta

When you connect your Instagram professional account to Zaplia, we obtain from Meta:

• The id and username of your Instagram professional account.
• The access tokens Meta issues to operate the connection, always encrypted in our database.
• The direct messages and comments your business receives on that account.
• The id and username of the person messaging or commenting.

What it's used for

Only to handle the conversation in your business's inbox and to trigger the automatic replies you configure yourself (for example, replying by DM to whoever comments a keyword). This data is never sold or used for advertising, ours or anyone else's.

How to disconnect your Instagram account

From your dashboard: Settings → Channels → Instagram → Disconnect. Disconnecting immediately deletes the access tokens and Zaplia stops receiving new events from that account. Your existing conversation history stays in your business's account, like the rest of your message history.

How to request deletion of this data

Email privacidad@zaplia.app with the username of the Instagram account involved. We will respond within the time limits set by Mexico's Federal Law on Protection of Personal Data Held by Private Parties for ARCO rights requests, as detailed in our Privacy Notice.

Requesting deletion permanently removes:

• The identities (id and username) of that Instagram account stored in your Zaplia account.
• The messages and comments received from that account.
• The automation trigger log (which reply was sent and when) tied to that account.
• The access tokens for that Instagram connection.

We keep only what our Privacy Notice already lists as a legal obligation (for example, the tax invoices for your own subscription).

Confirmation

We reply by email, to the address you wrote from, with the date the deletion was completed.